Author: e4more

A perfect timing of an inspiring story when the country demands frugal, enterprising and extremely determined mind set! In this on going tough times, it’s the way you and your team take a head on with the situation that will make all the difference!  There are many ways that companies are trying to keep up the moral and push the troops. Recently launched movie #missionmangal has these 6 awesome messages which I found really hard hitting and applicable to almost any organisation that will come handy in taking on the business situation now or for that matter for ever – …

Every employer is trying to motivate their employees in a certain way. Most preferably through rewards and recognition. While the corporates put their best foot forward in organize an R&R event to inspire their respective employees but many a times, they fail to meet employees expectations. Amongst various factors, R&R theme plays a major role. There is an immense variety of themes available but sketching the right the theme can make a great difference. To start with, here are three essential aspects of creating a theme – The theme should be 1. identifiable by employees 2. Should be easy understood…

Planing for an annual day event for your employees? Here are some of the most successful themes and also elements that can make your event super memorable. A well researched blog for corporates as well as events professionals.

In India, the most common cause of death in the age group 15 – 39 is suicide*. 235,000+ deaths in 2016-18, which is the last reliable figure available, and the number is steadily rising. A lot of these are reported amongst the youth appearing in board exams, entrance tests, college students, unable to pay debt in working class apart from farmers in distress and complicated life situations. Especially for the working class, the growing numbers of heart attacks and other other silent killers like diabetes are not captured in the mentioned stats. An astute HR manager should take note of this alarming…

Bring in a plan in action to help your employees waste time on things that they like. Make friends with them. Help them also make friends at work with co-workers with whom they find common interest areas.

Corporate Asanas Are Trending “Breathe in.” Eyes closed. Back straight. Mind as blank as you can make it… “Breathe out.” Feel your muscles relaxing. The negativity draining away. The tension dissipating… Corporate wellness programmes are quickly becoming a strategic imperative from an HR point of view – as they rightly should be – but perhaps one discipline has had the most impact on the corporate world. Yoga. The 5,000 year old physical, mental and spiritual practice is finding favour in offices from Berlin to Beijing. An increasing number of corporations are making funds and space available for yoga classes on…

They grew up taking the internet for granted, sharing holiday pics on Instagram and storing all their music on cell phones. They are millennials and by 2020 they will comprise 35% of the global workforce. So we should all be thinking about engaging millennials — starting with attracting them away from competitors, ensuring they are effective at their jobs, and retaining them in the long run.  Millennials value a transparent, collaborative culture.  Silicon Valley companies with their open workspaces, flexible hours and their regular CEO-employee Q&A sessions are the gold standard.  While this may not be a viable option for…

Distressing your employees is critical for your employees to be at their best and deliver for your business. It is no longer a luxury choice but a must do for all business irrespective of the nature of business or size or age of the organisation!

The ability to attract the best talent is paramount for the growth of any organisation and more so in highly competitive sectors where skills sets in are in high demand. Several organisations rely on marketing, public relations, company performance to build a brand for the company and therefore rely on these routes to attract the right kind of talent.These avenues sometimes fall short since searching for a job is now more like shopping for a better job and in such a scenario your company’s reputation is more important than ever. So, what really forms part of your corporate reputation or…

Imagine a scenario where scores are awarded only for fours and sixes. Singles, doubles and runs between wickets are totally disregarded. Would you like to watch such a cricket match – where the power packed action of running between wickets, the mighty spin on the track, the altercation between the players, 3rd umpire reviews, bouncers, the appeals and all the emotions are all missing? This is exactly the difference between ATL macro-level marketing which is very top view or approach vs the Micro Marketing (largely in shape of BTL) which is all about the action on ground, people, emotions, engagement,…