Author: e4more

Imagine a scenario where scores are awarded only for fours and sixes. Singles, doubles and runs between wickets are totally disregarded. Would you like to watch such a cricket match – where the power packed action of running between wickets, the mighty spin on the track, the altercation between the players, 3rd umpire reviews, bouncers, the appeals and all the emotions are all missing? This is exactly the difference between ATL macro-level marketing which is very top view or approach vs the Micro Marketing (largely in shape of BTL) which is all about the action on ground, people, emotions, engagement,…

In one year, in one company alone, 18 Chinese workers attempted suicide at work. 14 succeeded, throwing themselves from the upper floors of office or factory buildings. This number comes as no surprise to those familiar with the anti-suicide nets in infamous Chinese companies such as Foxconn. Long hours, mediocre pay and poor future prospects have been a recipe for work stress-induced suicide at businesses across the country. While such figures remain alarmingly high, suicide accounts for a relatively small percentage of the total number of karōshi (overwork death) victims in China. Deaths from work stress-induced heart attacks and…