Generate experiential paid trials for marquee brands including Head & Shoulders, OLAY, Pampers, Whispers and Mach3. A strategic initiative of DTC function of P&G Global.
On going project aiming at engaging employees in 3,000+ offices covering over 15 key cities. Skin and Hair grooming sessions for employees engaged employees leading to consultative selling.
Drive sampling and generate experiential paid trials for Nicotex, ActivKids, ActivWoman Daily, Cofsils, Nicogum and Fibocare. An initiative to generate awareness and drive sales amongst corporate audience in Metros.
On going project driving over 250+ audience per session. Medical tests, product sampling and sales drive with corporate offers. Experiential and consultative sales driving unprecedented crowds across activities.
Generate experiential paid trials for entire range of new kid on the block in FMCG sector. Idea is to use the quirkiness of Happily Unmarried' brand legacy to translate in experiential sales for FMCG range of USTRAA brand. Brand with large range of grooming products for male and female both.
On going project engages millennial work force in IT, Media, KPO and BPO sector. Email campaign, quirky display and attractive offers drawing crowds like never before!
To create brand awareness & offer hands on experience of healthy products to the employees through sampling & sales.
The employees experienced the Soulfull healthy products which were delicious, natural & preservative free. The discounts and quality of the product led to exceptional sales.
To generate brand awareness and drive sales by having a snacky fest for the corporate employees on ITC MasterChef Frozen Products. And give them the experience & taste of delicious snacks to suit their lifestyle.
Free Snacks were served to all the employees worth INR 10,000 Plus. Snacks like Mumbai Vada Pops, Chicken Nuggets, Chicken Fries were best-selling post sampling, an exclusive discount and quality of the product led to exceptional sales.
Travel is the top rated option for consumer availing personal loan. Keeping that at the center, Yes Bank's objective is to reach out to corporate employees to promote their personal loan product. Yes Bank with their numerous offerings targeted to make travel simpler for the consumers by providing affordable loans, credit cards and other products.
Ongoing project with average 200 Plus interactions per session.
BFSI is a tough category to drive audiences especially as corporates are spoilt with choices. Objective was to generate awareness about corporate brand and generate leads for Insurance / Mutual fund and lending business.
Brain Bout Season 2 lead sponsor - Quiz contest generated visibility amongst over a million employee base of 100+ large corporate offices across 16 cities. Idea was to make the best of Q4, the most important quarter especially for the Insurance sector. Intense engagement with quizzing and games with audiences generated spot offers and post event conversions besides a million plus covered via emails, social media and TV broadcast.
Reach out to the defined TG directly and promote the benefits of HSBC Cards to the employees inside corporate. Receive on ground HSBC Card applications from the qualifying employees.
Live caricature by an artist and instant gratification for every HSBC Card application helped the sales team reach their on ground application targets.
To display Royal Enfield bikes and accessories in the corporate offices while generating safety awareness among the employees who ride motorcycles. Plan is to reach out to 180 corporates from Mumbai, Pune, Bangalore, Delhi & Chennai.
To generate genuine purchase enquiries and test rides along with creating mass awareness among commuters about road safety.
TVS Wego believes that the market has become younger in the last few years and is continuously evolving. TVS Wego is highly attractive and even more aspirational. Keeping in mind the demography their main objective was to find out one platform that was reaching out to India's best executives with a call to action of "whystophere" there by majorly focusing on individual passions.
Sponsor for CTC season 2-3-4-5-6, an IP all about reliving passion. Call to action being "whystophere", why let our passions die at any stage in life! We integrated TVS Wego while delivering biggest executives coverage of over 1.2 million, engaging over a lakh in participation with our 5 years association with the brand. Displays, email campaigns promoting corporate offers, social media engagement via web series, displays in malls and eventually month long coverage on TV. A strategic quarter long intense engagement with well-oiled integrated media plan during tough season of monsoon!
Datsun Ready Go, an entry level car looking for engaging with the young workforce across key metros! Display and test drives as key deliveries.
Lead Sponsor for CTC season 4, an IP all about reliving passion. Call to action being "ready go", a promise for the participants to go all out and display the best of talent in them. Displays at the prominent locations, social media content generation via games, lead generation for interested buyers across 150+ offices with coverage of over a million employee base.
To promote Mahindra Marazzo in pan India corporate parks, generate hot leads and also get the consumers to take an exclusive test drive of the new Mahindra Marazzo.
In a span of 1 month the brand gained visibility in 7 cities across 42 corporate parks with a whopping number of 3259 enquiries along with 214 hot leads & 641 test drives.
To drive awareness round the Omni Stores (digital business) of leading jewellery brand while driving transactions around Dhan Teras, one of the most prominent buying times for Gold Jewelleries!
Jewellery partner for Brain Bout 2 season. Integration of quiz content around the brand, online stores and promoted discount offers via games and stall. Overall a half million employee base covered in West, South and East region corporates with 16 week long social media campaign integrations. Brand awarded pure silver certificates for winners, covered on TV prominently.
Experiential engagement with the young working women in metros! A lifestyle buying for the savvy women of new age!
A large experiential zone at the cafeteria with a 45 minutes Styling Session enabling consultative sales.
To give employees the first-hand experience of Ajmal Perfumes by sampling tube testers and generating sales by providing exclusive discounts.
Employees of large offices were engaged around Ajmal’s product offerings. Generated decent sales and online traffic by the coupon codes which were distributed on the activity day.
To generate high footfalls at High Street Phoenix, Lower Parel by conducting a free corporate grooming session “FIRST IMPRESSION BY HIGH STREET PHOENIX MILLS’’ and distributing the discount coupons of the brands present in High Street Phoenix.
Awareness & Lead generation through distribution of discount coupons about the brands present in High Street Phoenix and employees getting a free “Corporate Grooming Session” by an expert showcasing the importance of corporate etiquettes and being well groomed.
Raise awareness and generate sales leads for the new range of Washing Machines with promise of killing germs and not just cleaning! Awareness and lead generation via attractive display, cafeteria tables collaterals, Augmented Reality games with day long activities at the campus.
Average 200+ footfall per campus with over 10 minutes of engagement per footfall. 100% employees coverage vis emails and cafeteria collaterals.
To offer an unique portable digital music player that comes with 5000 evergreen Hindi songs on a discounted rate to all the employees on the Mother’s Day.
Employees loved this unique product to see in their office premise with some great discounts on occasion of Mother’s Day. The “Retro Booth” engagement generated a lot of buzz and footfalls at the Saregama Carvaan Kiosk which led to sales.
Reach out to the parent employees via free 'Parent to Pal' parenting sessions at their workplace and book home counselling appointments.
Parenting sessions taken by senior psychologists engaged the target group at the corporate and helped the brand book home counselling sessions for the parent employees.
Reach out to defined TG directly inside the corporate offices. Promote EarlySalary app downloads and disburse personal loans on the spot to the employees.
On ground assistance and instant gratification helped EarlySalary book on the spot disbursals and with EarlySalary app downloads inside corporate.