Author: Nishant Parashar

They grew up taking the internet for granted, sharing holiday pics on Instagram and storing all their music on cell phones. They are millennials and by 2020 they will comprise 35% of the global workforce. So we should all be thinking about engaging millennials — starting with attracting them away from competitors, ensuring they are effective at their jobs, and retaining them in the long run.  Millennials value a transparent, collaborative culture.  Silicon Valley companies with their open workspaces, flexible hours and their regular CEO-employee Q&A sessions are the gold standard.  While this may not be a viable option for…

Distressing your employees is critical for your employees to be at their best and deliver for your business. It is no longer a luxury choice but a must do for all business irrespective of the nature of business or size or age of the organisation!

In today’s hyper-competitive talent market, searching for a job is no longer just about the paycheck; it is like shopping for a lifestyle. The best talent—the top 1% of performers who actually move the needle for your business—do not just accept offers; they interrogate cultures. If your company is relying solely on PR spin, a shiny careers page, or generic “pleasing the boss” marketing campaigns to attract talent, you are setting yourself up for a massive retention crisis. So, how do you build an Employer Brand that actually converts top talent? It comes down to discovering, and aggressively protecting, your…

Imagine a scenario where scores are awarded only for fours and sixes. Singles, doubles and runs between wickets are totally disregarded. Would you like to watch such a cricket match – where the power packed action of running between wickets, the mighty spin on the track, the altercation between the players, 3rd umpire reviews, bouncers, the appeals and all the emotions are all missing? This is exactly the difference between ATL macro-level marketing which is very top view or approach vs the Micro Marketing (largely in shape of BTL) which is all about the action on ground, people, emotions, engagement,…

In one year, in one company alone, 18 Chinese workers attempted suicide at work. 14 succeeded, throwing themselves from the upper floors of office or factory buildings. This number comes as no surprise to those familiar with the anti-suicide nets in infamous Chinese companies such as Foxconn. Long hours, mediocre pay and poor future prospects have been a recipe for work stress-induced suicide at businesses across the country. While such figures remain alarmingly high, suicide accounts for a relatively small percentage of the total number of karōshi (overwork death) victims in China. Deaths from work stress-induced heart attacks and…