The scope of the employer branding extends beyond the mere image of your organisation in the minds of your employees. it also includes the perception held by key stakeholders – active & passive potential recruits, clients, customers and others – in the marketplace.
Separate from the consumer brand, your employer brand needs to communicate with its audiences. the difference in communication objectives derives from the fact that that employer branding acts as a catalyst in making crucial decisions about one’s career. successful employer branding aligns employees on a holistic & philosophical level, bringing convergence on values, culture and vision. retaining the brand’s core values, key messages such as – a great workplace, high potential for career growth, superior learning curve and more – must emerge.
Developing and communicating your organisation's culture – your core values – is a planned process. with exposure to best practices in this space, engage4more can assist you in effectively communicating your brand in the marketplace & vying successfully for talent.